Recognize ads
Paid placements show a Sponsored label, creative and destination. Business profiles and organic results are not automatically ads. Showcase examples are identified as examples and are not billed or presented as real businesses.
Selection
Eligibility can consider query terms, context, campaign category, declared location, time, device, quality and budget. A high bid does not make an unrelated ad relevant. Home choices do not enable advertising profiling; first-party audiences require the appropriate consent and campaign/site rules.
Advertiser rules
Identity, destination, contacts, prices and availability must be represented accurately. Unlawful content, fraud, impersonation, malware, deceptive credential collection and moderation evasion are prohibited. Restricted categories must meet applicable requirements. Sensitive attributes must not be used for prohibited profiling. Review is not a certification of every landing-page claim.
Measurement and reports
Delivery, clicks, permitted conversions, anti-abuse controls and credit records support campaign operation and auditing. Sites using Bigger Tag must obtain the applicable choice before sending optional events. Visiting Home does not authorize tracking elsewhere. Use reports for misleading ads or billing issues, and Ads Manager for campaigns.